Whether you’re navigating the twists and turns of insurance billing, building a team that actually works, or figuring out how to scale without losing your sanity, you’re in the right place. This is where mental health meets magic, systems meet sustainability, and your next chapter begins. Let’s build something extraordinary because every great practice starts with a clever beginning!

Jessica,
Group Practice Owner

Hi, I’m Sam — licensed professional clinical counselor, supervisor, group practice owner, and founder of Once Upon a Practice. I created this space for one simple reason: therapists deserve more than burnout, broken systems, and trying to figure everything out alone.
I’ve lived the chaos of community mental health. I’ve been on this mountain climb of insurance billing. I’ve built a successful group practice from the ground up that accepts insurance, including Medicaid. And now, I’m here to other therapists do the same!
