Private practice support, with strategy & sparkle
Work with Sam for coaching around insurance, systems, growth, and the business side of running a therapy practice.
Support for the behind the scenes stuff
Growth
Insurance
Systems
Meet your sidekick
Coaching is the heart of Once Upon a Practice and the main way Sam supports therapists through the messy, complicated, behind-the-scenes side of private practice.
Whether you’re trying to untangle insurance questions, clean up your systems, navigate growth, or figure out what comes next, coaching gives you a place to talk it through, get clear, and move forward with practical next steps.
This is support for therapists who want the business side of practice to feel a little less overwhelming and a lot more manageable.
Real experience behind the magic
Sam is a therapist, supervisor, and group practice owner who knows firsthand how complicated the business side of private practice can get.
This isn’t cookie-cutter coaching pulled from a generic business playbook. It’s practical support grounded in real experience with insurance, systems, growth, and the day-to-day realities of running a therapy practice.
So yes, there’s room for sparkle here. But there’s also strategy, substance, and someone in your corner who truly gets it.
What it can look like with the right support
Support can make a big difference, especially when you’re trying to untangle the messy, behind-the-scenes parts of private practice.
“My revenue is up, my systems run smoothly, and I finally feel confident navigating the insurance side of my business.”
—Jessica, Group Practice Owner
Choose your own adventure
Coaching may be the main storyline, but it’s not the only way to work together.
Coaching
Personalized support for therapists who want help navigating insurance, systems, growth, and the business side of practice.
Trainings
Practical education and guidance for therapists, teams, and group practices looking to grow with more clarity and confidence.
Retreats & Events
Experiences designed to support therapists through learning, reflection, and a little room to breathe.
Hi, I’m Sam
I’m a therapist, supervisor, group practice owner, and the person behind Once Upon a Practice.
I know the business side of private practice can feel like a lot—especially when you’re juggling clinical work, leadership, logistics, growth, and a hundred little things no one warned you about. I created this space to offer therapists practical support, real perspective, and a place to sort through the behind-the-scenes stuff with someone who genuinely gets it.
Around here, we can make room for both strategy and sparkle. My goal is to help you feel more supported, more clear, and a lot less alone in the process.
Ready for your next chapter?
You do not have to figure out the business side of private practice on your own. If you’re ready for more clarity, steadier systems, and support from someone who gets it, this is a good place to start.