Coaching for Therapists & Practice Owners
Strategy, Systems & Sanity
You didn’t start your practice to become a billing expert, HR manager, tech support, and full time firefighter. But here you are! Spinning plates, managing chaos, and trying to figure out how to grow without losing your mind (or your mission).
I’ve been where you are. I’ve built a sustainable, insurance-friendly, values-driven group practice that actually works and I’m here to help you do the same.
What You’ll Find Here
Every coaching session is tailored to you, but here are a few things we can dig into:
Billing & Medicaid
Setup, troubleshooting, and making insurance work for you.
Hiring & Supervision
Building a team you don’t secretly resent.
Internship Programs
Building additional ways to support your community and mission.
Systems & Operations
EHRs, workflows, documentation, and tech that supports you (not the other way around).
Scaling
Growing your solo or group practice without burning it all down.
Accessibility & Ethics
Building a practice rooted in values that reflect who you are.
What People Say After Coaching with Me
Group Practice Owner
“I needed to make a decision that affects my financial stability and I am so glad I reached out to Samantha for help. She is so knowledgeable and helped me gain the clarity I needed to grow my business.”
Group Practice Owner
Thanks to her [Samantha] guidance, I increased our average reimbursement rate through rate increase requests and using billing add on codes effectively. My revenue is up, my systems run smoothly, and I finally feel confident navigating the insurance side of my business.
Group Practice Owner
“Samantha with Once Upon a Practice is reliable, generous and wise.”
Group Practice Owner
“Samantha provided the support and wisdom I needed to make foundational decisions.”
Pick Your Session Type
| 60-Minute Coaching Session $300 | 120-Minute Deep Dive $600 |
| Focused and fast — perfect for working through one main issue or roadblock. Best for: Specific problems, clarifying direction, or a power-hour pick-me-up. | More time, more depth, more magic. Let’s go deep into systems, strategy, or an all-over overhaul. Best for: Practice audits, strategic planning, or untangling multiple pain points. |
Not Sure Where to Start?
Totally normal. You don’t have to have it all figured out, just a willingness to take the next step. Send me an email before we meet so I know where you’re at, and we’ll take it from there.
Why Work With Me?
Because I’ve done the thing and I’ve helped others do it, too. I know how to:
→ Make Medicaid profitable without selling your soul
→ Build teams that don’t drain you
→ Keep your practice rooted in purpose, not just productivity
I won’t give you vague advice, a cookie-cutter plan, or pressure to scale if that’s not your vibe. You’ll get direct support, real strategy, and someone who understands what it’s like to be both clinician and leader.
Ready to Stop Spinning and Start Building?
Your next chapter is waiting — and it doesn’t have to be written in survival mode.
Let’s make your practice sustainable, strategic, and maybe even a little magical. ✨
Once Upon A Practice 